Austin Advertising Connects with VI Consumers

One of the key strengths of advertising is the ability to connect on a personal level with the target audience.  To be consistent in achieving this goal, it is necessary to know and understand the target of your campaign.

In a diverse market such as the United States Virgin Islands and surrounding areas, this can be quite a challenge:  people from a variety of Caribbean islands, including those who call the U.S. Virgin Islands their natal or adopted home, as well as "continentals", or those who hail from the continental United States, occupy four islands (St. Croix, St. Thomas, St. John and Water Island) - with opinions, sensibilities and likes reflecting such a myriad.

St. Thomas-based Austin Advertising has built such a solid reputation over more than 30 years. At the helm is longtime U.S.V.I. resident Brian Squires, who acquired the company in 1991 and has guided Austin through technological and industry shifts while building on its on its already exceptional standard.  Squires' resumé includes stints at J. Walter Thompson and Hill Holiday/New York, and with experience, creativity, and team-building, he has seen Austin Advertising become the largest and top full-service ad agency in the U.S. Virgin Islands. 

His dedicated team of professionals provide production, copy and graphic design experts has been responsible for multiple "Best of Show" awards in the 4th District American Advertising Federation competitions, as well as 100+ local  Advertising Club of the Virgin Islands (ADDY) Awards. 

Austin Advertising's client list is quite varied, from international corporations seeking a local edge for its products, to grass-roots groups organizations needing to reach the community.  The agency provides all manner of advertising, marketing, public relations and market research for its clientele, and its key to success seems to be summed up in this excerpt from its web site:  "We also believe that advertising has to do more than articulate a research report - it has to make an emotional connection with the customer."