(Originally published at OnePaper.com)
Coca-Cola moved faster this past year to grab a bigger bite of it, while Red Stripe beer decided to take the plunge and sign on as Title sponsor for Reggae Sumfest. Billed as “The Greatest Reggae Show on Earth”, Reggae Sumfest was produced for 8 years before catching the two plum sponsorships, although much support has been offered in past years. Fueled by the star power of hitsters like Byron Lee and the Dragonaires, Steel Pulse, Lady Saw, Capleton and Beres Hammond in recent years, Reggae Sumfest has become a darling of audiences and critics alike.
The Official Reggae Sumfest website includes ticket pricing, travel packages and common-sense tips to help make your visit to Jamaica more enjoyable. For those who cannot be there, visit the site for Daily “Hot” Shots, a photo gallery of Sumfest activities. Be sure to load your Macromedia Flash player to fully enjoy Reggae Sumfest online.