MTV’s “Tempo” Prepares for Birthday #1

Frederick Morton, Jr. meets and greets the press in preparation for Tempo’s first birthday

(Charlotte Amalie, USVI – September 28, 2006) Man on fire. That’s the best way to describe Frederick Morton, Jr. as he shares the goals of the fledgling MTV outlet, Tempo. The Senior Vice President and founder of Tempo invites one and all to partake in the first birthday party of Tempo, the all-Caribbean channel that is now carried in 20 (and growing) Caribbean nations. As more islanders enjoy Tempo, they spread the word. It’s only a matter of time before the Caribbean music scene is fully co-opted by its creators via this conduit. Major record labels in the continental United States and Europe have made stars of Caribbean music artists, and now, through Tempo, new stables bubble up from the blue waters.

At a St. Thomas-St. John Chamber of Commerce “Business After Hours” event held on September 28, 2006, the atmosphere was decidedly more “upful” than usual as Soca music blanketed the Reichhold Center for the Arts. The lively chatter of the attendees was joined in by a number of local stars (such as Sherrod Phillips and his business partner and wife, Annette) and Tempo celebrities, including “Downtown Island” maven Jeanille Bonterre.

Annette R. Phillips, Executive Producer of “By Deh Fence” joins CEO and husband Sherrod at the Chamber affair
Soca Queen Denise Belfon gets downright “Saucy” and brings the crowd to its feet

Sherrod and Annette bring the Virgin Islands-based “By Deh Fence” to the public on a weekly basis. Also in attendance: local commercial actress and athlete Tonia “The Running Billboard” Garnett, radio personality and studio pro Simeon “Nesah” Thompson of Beth Cush Ara Communications, and philanthropist Priscilla L. Hintz.

According to a recent release, the first birthday party for Tempo will be hosted at St. Croix’s Cramer Park the weekend of November 4, 2006. Among the artists performing will be Alison Hinds, Morgan Heritage, Machel Montano, Denise Belfon. In conjunction with the party, Tempo will eventually bring 5 winners of a contest promoted by wireless provider bMobile and Tempo’s “Pull Up Selecta” program, to the U.S. Virgin Island of St. Croix for an all-expense paid trip to enjoy the festivities at “Tempo Turns One”.

Lover’s Rock Reggae artist Jimmy Cozier serenades the crowd, and is serenaded in return
Jeanille Bonterre of Tempo’s “Downtown Island” shares easy conversation with her many admirers at the Reichhold Center